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Within the last month I have already been very blessed to have helped the three major Canadian TV networks having a story on Coupon deals near me. Many small businesses are asking concerning the effectiveness of Groupon along with other services and if it is a fit for their small business.

Are these web based coupons befitting your small business and really should they be part of your small business online strategy. The correct answer really depends on your business, your primary goal and what you are looking to achieving.

Discount codes is definitely something don’t want to provide against the wall and find out what sticks. You must plan, decide, prepare and execute. The keyword the following is Follow Up. When investing in someone in, this is where hard work starts, how would you get them back? You need a way to follow-up and constantly engage with industry.

What must your small business do to prepare when contemplating running an internet coupon campaign?

Locate a small business marketing consultant who are able to help you with comprehending the pros and cons about managing a campaign with Groupon, LivingSocial etc. Don’t trust the sales representatives yet. They desire your business and they’re paid to market you a campaign.

Know your audience. Do you have a business that couponing makes sense. Most business to consumer kind of business offering will fit but not all. Know your market.

Do you require more business? Better question, do you really need more low margin business? Couponing is a marketing expense. It really is something you do in order to gain long-term clients.

Do you have any additional services you are able to up sell to your coupon customer? This is the do you want fries with that? What high margin products can you offer when that new potential long-term client comes in for the deal-of-the-day.

Keep in mind the flood gates may open, are you experiencing enough staff and supplies to handle new business.

Coupons on the web is not a make money fast type of marketing strategy. Focus on delivering exceptional service to help you win them back for another visit and that is where you charge your normal prices for the service. You’re always going to get folks who just are available in for the deal-of-the-day and never have intentions to go back. WOW them as well. Never underestimate the need for exceptional service.

Unless you deliver exceptional services you have the risk of this entire thing backfiring on your own business. Negative word-of-mouth and bad business online reviews will last more than the sweetness from the new business rush.

There are numerous services to pick from out there. Do your homework. One of my marketing consulting clients recently ran a coupon deal through Kijiji and it was a horrible experience because of this small business. It absolutely was a great illustration of a salesperson who wanted the deal and provided poor want to their client. Items were posted, key messaging was missing and it turned into a horrible campaign. They are trying again with Groupon.

Groupon will be the 800 pound gorilla in the web based couponing game. In my opinion, they are the correct solutions out there with perhaps the best reach to the Calgary market. Groupon doesn’t pay you right away. Expect the trickle effect with payments for your business. They pay 30-60-90. Are you able to float a 90 day receivable in your business?

You will find plenty to know, prepare and understand in the web based couponing game. Do your homework, be ready and if you need help, locate a marketing consultant who understands coupons and ways to prepare your business.